{"created":"2023-06-19T10:05:15.028982+00:00","id":14635,"links":{},"metadata":{"_buckets":{"deposit":"e03082d5-79ca-48e8-87f1-e43f69072bba"},"_deposit":{"created_by":21,"id":"14635","owners":[21],"pid":{"revision_id":0,"type":"depid","value":"14635"},"status":"published"},"_oai":{"id":"oai:kwmw.repo.nii.ac.jp:00014635","sets":["7:287:309"]},"author_link":["64344","64345"],"control_number":"14635","item_1_alternative_title_20":{"attribute_name":"その他(別言語等)のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Co-value Creation in Medical Marketing","subitem_alternative_title_language":"en"}]},"item_1_biblio_info_14":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2019","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"445","bibliographicPageStart":"441","bibliographicVolumeNumber":"28","bibliographic_titles":[{"bibliographic_title":"川崎医療福祉学会誌"}]}]},"item_1_creator_6":{"attribute_name":"著者名(日)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"渡辺, 裕一","creatorNameLang":"ja"}],"nameIdentifiers":[{"nameIdentifier":"64344","nameIdentifierScheme":"WEKO"}]}]},"item_1_description_1":{"attribute_name":"ページ属性","attribute_value_mlt":[{"subitem_description":"P(論文)","subitem_description_type":"Other"}]},"item_1_description_2":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_description":"原著","subitem_description_type":"Other"}]},"item_1_full_name_7":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"64345","nameIdentifierScheme":"WEKO"}],"names":[{"name":"WATANABE, Yuichi"}]}]},"item_1_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.15112/00014576","subitem_identifier_reg_type":"JaLC"}]},"item_1_publisher_23":{"attribute_name":"公開者","attribute_value_mlt":[{"subitem_publisher":"川崎医療福祉学会"}]},"item_1_source_id_13":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AN10375470","subitem_source_identifier_type":"NCID"}]},"item_1_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0917-4605","subitem_source_identifier_type":"PISSN"}]},"item_1_text_10":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Department of Health Welfare Services Management Facnlty of Health and Welfare Services Administration Kawasaki University of Medical Welfare"}]},"item_1_text_22":{"attribute_name":"その他(別言語)の雑誌名","attribute_value_mlt":[{"subitem_text_value":"Kawasaki medical welfare journal"}]},"item_1_text_9":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_value":"川崎医療福祉大学医療福祉マネジメント学部医療福祉経営学科"}]},"item_1_textarea_11":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_textarea_value":"本稿は価値共創研究に基づくマーケティング研究の観点から，医療サービスにおける患者行動の解明の可能性を検討する．そのために従来の消費者行動研究の研究概要とその問題点を整理し価値共創のパラダイムから見た購買，消費行動のとらえ方を概観する．さらに価値共創の視点による医療サービスの応用可能性を論じた．"}]},"item_1_textarea_12":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_textarea_language":"en","subitem_textarea_value":"In this paper，from the viewpoint of marketing based on value co-creation research，we study the possibility of clarifying patient behavior in medical service. We survey research on consumer behavior research and its problems，and outline how to view purchasing and consuming behavior as seen from the value creation paradigm. Furthermore，we discuss the possibility of the theory of patient behavior of medical services from the viewpoint of co-creation of value."}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-05-28"}],"displaytype":"detail","filename":"15_渡辺裕一.pdf","filesize":[{"value":"702.0 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"PDF","url":"https://kwmw.repo.nii.ac.jp/record/14635/files/15_渡辺裕一.pdf"},"version_id":"7a61316f-77d5-4f7c-a17b-4ca35b77a117"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"co-value creation","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"value-in-context","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"medical marketing","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"価値共創と医療マーケティング","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"価値共創と医療マーケティング","subitem_title_language":"ja"}]},"item_type_id":"1","owner":"21","path":["309"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2019-05-28"},"publish_date":"2019-05-28","publish_status":"0","recid":"14635","relation_version_is_last":true,"title":["価値共創と医療マーケティング"],"weko_creator_id":"21","weko_shared_id":-1},"updated":"2024-04-01T07:25:59.196270+00:00"}